tripleplaypoker| Beijing Auto Show Comments: Independent brands penetrate into new energy market segments, joint venture brands enter the joint venture model 2.0 era
editor 2024-05-09 08:22:25 Finance 25
The event description takes "New cars in the New era" as the theme.TripleplaypokerThe 2024 (18th) Beijing International Automobile Show (2024 Beijing Auto Show) was successfully concluded at the Shunyi Hall of the China International Exhibition Center in Beijing on May 4, 2024, with a total exhibition area of 220000 square meters. There are 117 global first cars (including 30 multinational companies), 41 concept cars and 278 new energy models. Event comments on joint venture brand entering joint venture mode 2TripleplaypokerIn the .0 era, consumers' perception of independent brands and new energy products is changing. Overseas automobile companies have cooperated with Chinese auto companies in reverse and adopted the technology of China's own brands to launch intelligent electric vehicles, which broke consumers' original perception of joint venture brands and independent brands.TripleplaypokerThe introduction of electric models by the joint venture brand is also reshaping some consumers' perception of new energy vehicles, thus promoting the shift of consumers to buying new energy vehicles. The proportion of new energy models in this auto show is close to 80%, and the proportion of mixed models has increased significantly, and we expect that mixed vehicles will form a large-scale replacement of fuel vehicles in the future. A total of 203new cars were displayed at the 2024 Beijing Auto Show, of which 160were new energy models, accounting for 78%.Tripleplaypoker.8%, nearly 80%, the highest proportion of new energy in the auto show over the years. Compared with the 2023 Shanghai Auto Show, the number of fuel models has dropped from 61 to 32, the number of mixed models has increased from 38 to 52, and the proportion of mixed models has increased from 18.1% to 25.6%. The proportion of mixed models has increased significantly. Plug-in models have the advantages of fuel and electricity, long range and fuel saving, have lower use costs when the purchase cost is the same as fuel vehicles, and are easier to be accepted by the original fuel car owners. we expect that mixed models will give priority to the formation of large-scale replacement of fuel vehicles in the future. The joint venture brand cooperates with Chinese enterprises to accelerate the transformation of electrification and intelligence. In order to comply with the rapid development of the Chinese market, the joint venture brand cooperates with Chinese car companies or suppliers to launch new brands and models at the Beijing Auto Show to accelerate the transformation of electrification and intellectualization; in progress, most models are mainly debuted, and mass production is expected to be achieved in the next 1-3 years. For example, Changan Mazda takes advantage of Changan's core advantages in the field of motorization and intelligence to launch EZ-6; Audi will adopt Huawei's intelligent driving system; Honda China will launch a new brand "Ye", which will carry Ningde era batteries and Huawei light field screen; Volkswagen uses the gold logo to open the localization product line ID.UX; Hyundai Motors announced the first N brand model IONIQ 5N and so on. Independent brands continue to improve the product matrix, fill the gap in market segmentation, and turn to electrification in an all-round way. Outside the range of consumers' main purchases, independent brands continue to launch off-road vehicles (BYD equation Leopard, Deep Blue G318, Dongfeng fierce, etc.), pickups (BYD SHARK, Great Wall Mountain and Sea Gun, etc.), middle and high-end executive vehicles (Lurai ET9, Hengjie S9) and other products, filling the gap in market segmentation and supporting the high-end of their own brands. [disclaimer] this article only represents the views of a third party and does not represent the position of Hexun. Investors operate accordingly, at their own risk.
[disclaimer] this article only represents the views of a third party and does not represent the position of Hexun. Investors operate accordingly, at their own risk.